List Maintenance
To maintain the highest levels of deliverability, our database is put through the following processes on a monthly basis:
Address Standardization
All addresses are processed through CASS Certified™software, which allows us to clean, code and standardize addresses on our file.
Change-of-Address Processing
All of our records are processed through NCOALink ™, LACSLink ™ and ANKLink ™.
Address Verification
All files are processed through DPV™ software and any record which cannot be validated is removed.
Suppression Processing
All databases are matched to the DMA Mail and Telephone Preference files, as well as our proprietary in-house suppression file.
Do Not Call Processing
All records with telephone numbers are matched to the National Do Not Call Registry, all available state Do Not Call Registries and the Wireless Do Not Call Registry.
Decedent Processing
Our processing combines direct reporting, utilization of third-party services and internal research methods to identify and remove deceased individuals instantly.